Just For Sellers

This Home Sellers Guide will give you all the tools you need to prepare for selling a home in Palm Beach and Martin County.  Our agents at Frankel Realty Group can help you navigate the waters of the most important investment of your life.

Why Are You Selling Your Home?

The first step in selling your home in Jupiter, Palm Beach Gardens, Jupiter Island or Palm Beach is to figure out why you want to sell.

Are you relocating?
Are you downsizing, or upsizing?
How quickly do you need to sell your home?
Do you have a place to go when you sell?

If you decide to list your home for sale, there are several common issues you must overcome to get your home sold quickly and efficiently.

The first issue you may face, whether you realize it or not, is being emotionally attached to your home. Even though all your children were raised there or you put enormous amounts of effort and money into making your home beautiful, your home is worth what the market will bear.  Let our agents provide you with the most recent comparable sales and help you be realistic about your price.

The second biggest mistake sellers make is pricing their home too high from the start and chasing the market down. Price your home competitively from the beginning. Most of your showings will occur within the first three (3) months of listing your home and the longer your home sits on the market, potentially the less you will get for your home.

Price Your Home Competitively

Your Frankel Realty Group agent has access to the two best resources for determining the value of your home, the Regional MLS system and first-hand experience with the South Florida real estate market.  Let us provide you with a free competitive market analysis of your home and help you set the right price.

Chances are the buyer of your home will need a mortgage and an appraisal will have to be done. Appraisers will only look at comparable sales in your neighborhood that have occurred within the last 6 months.  They take into account the home's age, construction, square footage, bedrooms, bathrooms, garage spaces, pools, views, water frontage and location. Upgrades may help sell your home before your neighbor’s home, but do little to increase your home value… so don't get caught in the upgrade trap.  Even if you get a signed contract for the price you want, if the home doesn't appraise for the purchase price, the sale could fall through.

Prepare Your Home For Sale

You never get a second chance to make a first impression and to make sure your home sells quickly you must get your home into showing condition. It starts with curb appeal. If your home needs yard work, light bulbs replaced, pressure cleaning, touch-up paint or repairs to cracked roof tiles, do it now. Plant flowers, pull weeds and prune trees if necessary. Buyers are judging your home from the first time they see it and the money you spend prior to marketing your home will directly affect the amount offered for your home. If you live in an association that takes care of your lawn or common areas, take a closer look to make sure everything is pristine.

The second step is preparing the interior of your home. This is going to be the thorn in your side because your home needs to be perfect every day. You have to clean, vacuum, wipe down counters, put dishes in the dishwasher, etc. Start by removing personal items, appliances from countertops, clearing knickknacks off coffee tables and shelves, removing loose papers, pictures and basically clearing out the clutter. Buyers need to imagine their things in your home. Remember… LESS is definitely more. REMEMBER: THE MORE SPACE YOU CREATE THE MORE MONEY YOU’LL MAKE. Here are some additional items to consider when preparing the interior of your home:

  • Organize your closets, refrigerator and kitchen cabinets… Buyers always look there.
  • Open your curtains or blinds during the day to maximize natural light.
  • Turn on every light in the home prior to a showing. Lights create a welcoming environment for prospective buyers.
  • Consider painting walls a neutral color and removing clutter.
  • Caulk showers, trim and clean grout on tiled surfaces.

Finalize A Marketing Strategy

Now that we have prepared your home for sale, it’s time to market it. The Frankel Realty Group team will expose your home to buyers all over the world using a marketing strategy that will drive qualified buyers to your front door.

The first step is to take professional photos of your home and enter the listing information into our Regional MLS where over 15,000 Realtors will have access to your home. Next we will place ads in local newspapers and periodicals, incorporate direct mail campaigns, hold open houses and produce a professional video tour of your community and home.

Most importantly, the Frankel Realty Group team understands the power of the internet. Your listing will hit over 30 real estate portals world-wide, have placement on our website and be posted in our social media networks like Facebook, Twitter and YouTube.  Our website has been optimized for Google to rank for keywords specific to your neighborhood and we capture qualified leads daily who want information about your home.

Right now, it’s a buyer’s market, so implementing the right marketing strategy to drive qualified buyers to your home is an important key to getting your home sold.

Receiving An Offer

Once your Frankel Realty Group agent provides you with a written offer, we will coach you through the negotiation process to help you get the most for your home. The contract should protect the interests of all parties. We will pay close attention to the following sections of the contract:

  • Offer price
  • Deposit requirements
  • What items other than fixtures are staying with the home
  • Choosing an Escrow Agent
  • Down payment
  • Financing
  • Closing costs – who pays what
  • Inspection rights and possible repair allowances
  • Settlement date
  • All Contingencies

Your Frankel Realty Group agent is knowledgeable on all sections of the FAR/BAR contract, but cannot give legal advice. For legal advice contact an attorney.


On the first page of the FAR/BAR contract is the agreed upon closing date. By this date you have probably removed all items out of the home that are not conveyed with the contract and cancelled the electricity, gas, cable, water/sewer, lawn care company, alarm, etc. Any change to the closing date would need to be agreed upon by both the Buyer and Seller by a written addendum.

The closing will usually take place at the office of the closing agent. Your closing agent will provide you with a closing (or HUD) statement at least two (2) day prior to closing. Be sure to study the closing statement, ask questions and read all of the documents in your closing package. It is important that you understand every document you sign.

Frankel Realty Group will be your dedicated mentor for pricing your home, staging your home, negotiations and contracts and closing transactions on every home you sell in Jupiter, Palm Beach Gardens, Jupiter Island and Palm Beach.

We will sell your home for the most amount of money possible in the shortest period of time. That is our job. That is our passion.

Have a question that wasn't answered here? Contact Us today and one of our agents will be sure to assist you.